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Hamlet Protein, global supplier of soy protein specialties for young animal nutrition, continues to strengthen its commercial team. In recent months new hires were announced to accelerate growth in focus markets around the world. With the appointment of Bela Szalmas and Daan van der Heijden as Area Sales Managers the company further confirms its commitment to maintain and strengthen its’ leadership in solutions for early life nutrition in the Europe Middle East Africa region.

The outlook for 2025 is uncertain. Market developments will largely depend on how the global geo-political situation will evolve and how increasing regulation on sustainability will impact markets. For a more detailed analysis on the macro-economic trends shaping animal protein and animal nutrition markets in 2025, please read this article by Hamlet Protein CEO Erik Visser.

At the start of the New Year, Hamlet Protein CEO Erik Visser talks about key market drivers and developments. Animal protein production, and with it the production of animal feed, will keep growing in 2024 but at a slower pace. South American and Asian markets are better positioned for growth than mature markets in Europe and North America. Animal diseases and geo-political matters can potentially strongly impact the industry and ESG regulation will play a more prominent role in business decisions. Feeding a growing world population in an efficient and sustainable manner will be the main focus for all market segments.

Hamlet Protein, market leader in vegetable protein specialty ingredients for starter and pre-starter feeds, sponsored the annual meeting of the Midwest section of the American Society of Animal Science.

Hamlet Protein, global leader in solutions for young animal nutrition, presented its’ most recent insights and research on swine nutrition at the Banff Pork Seminar in Alberta, Canada. Jefo, Hamlet Protein’s distribution partner in Canada sponsored the sow session, where Hamlet Protein sponsored the main event. The seminar welcomed representatives of leading companies and industry organizations.